Jammu, October 31, 2026: On the occasion of Ekta Diwas (Unity Day), the Jammu Municipal Corporation (JMC) organised a cleanliness drive and plantation campaign in Ward No. 36, Lakkar Mandi, with the objective of promoting cleanliness, environmental sustainability, national unity and civic responsibility among citizens.
The drive was inaugurated by Commissioner, Jammu Municipal Corporation, Ms. Ayushi Sudan, IAS, who emphasised the importance of collective efforts in maintaining a clean, green and healthy urban environment. The initiative reflected JMC’s continued commitment to strengthening public participation in sanitation activities and encouraging citizens to contribute towards building a cleaner and more sustainable Jammu.
During the programme, a comprehensive cleanliness campaign was undertaken across Ward No. 36, with sanitation staff carrying out cleaning activities to improve the overall cleanliness of public spaces and surrounding areas. The initiative aimed to spread awareness about the importance of maintaining personal and community hygiene, preventing littering and ensuring the proper disposal of waste. Residents were also encouraged to adopt responsible sanitation practices and actively participate in keeping their neighbourhoods clean.
A plantation drive was organised alongside the cleanliness campaign to underline the significance of environmental conservation and increasing green cover in urban areas. The initiative highlighted the role of tree plantation in improving air quality, supporting biodiversity and creating a healthier environment for present and future generations. The programme also encouraged citizens to develop a sense of responsibility towards protecting nature and preserving the city's green spaces.
On the occasion of Ekta Diwas, Commissioner Ms. Ayushi Sudan administered the Unity Day pledge to JMC officers, officials and sanitation staff. Through the pledge, participants reaffirmed their commitment to upholding the values of national unity, integrity and collective responsibility. The observance served as a reminder that unity, discipline and coordinated efforts are essential for effective public service delivery and the overall development of society.
The programme witnessed an encouraging response from local residents and senior citizens, who appreciated JMC’s efforts to promote cleanliness, environmental awareness and community participation. Their involvement highlighted the importance of cooperation between the civic administration and citizens in achieving sustainable sanitation goals and improving the quality of life in urban neighbourhoods.
Speaking on the occasion, the initiative underscored the importance of making cleanliness and environmental protection a continuous public movement rather than limiting such activities to special occasions. Active citizen participation, responsible waste management and sustained plantation efforts are essential for maintaining a clean and green city.
The Jammu Municipal Corporation reiterated its commitment to organising public awareness initiatives and cleanliness activities across different wards to strengthen civic responsibility, improve sanitation standards and promote environmental sustainability. The Corporation also called upon residents to extend their cooperation to sanitation workers, avoid littering and contribute towards keeping Jammu clean, green and beautiful.
Joint Commissioner (Health and Sanitation) Abdul Sattar, Divisional Forest Officer Ashwani Kumar, Health Officer Dr. Shahid Hussain, Municipal Veterinary Assistant Surgeon Dr. Divya Sharma, along with other JMC officials and sanitation staff, were present on the occasion.
