J&K Bank launches “Kisan Ka Samman” program to honour financially disciplined farmers

Srinagar, Aug 01: In a significant move to support the agricultural sector and recognize the contributions of financially disciplined farmers, J&K Bank has launched a unique initiative titled “Kisan Ka Samman”. This program, which will run until September 30, 2024, aims to empower farmers in Jammu & Kashmir who have shown exceptional financial discipline and promptness in their dealings with the Bank.
The campaign was inaugurated today by MD & CEO Baldev Prakash in the presence of the Bank’s Executive Director Sudhir Gupta, General Manager (Credit) Ashutosh Sareen, DGMs Rakesh Magotra and Nishikant Sharma, and other senior officers at the corporate headquarters. Divisional Heads of Jammu and Kashmir, along with Zonal and Cluster Heads, also participated in the event via video conferencing.
MD & CEO Baldev Prakash, while launching the program, stated, “The program is our tribute to the hard-working and financially disciplined farmers of J&K. It is about recognizing the invaluable contribution of our farmers and providing them with the necessary support to further enhance their productivity and livelihoods. By strengthening our agricultural lending, we aim to contribute to the overall economic development of the region.”
Emphasizing the Bank’s commitment to supporting the agricultural sector, he added, “The Bank invites all stakeholders to join hands in this noble endeavor to honor our farmers and boost the agricultural economy of Jammu & Kashmir.”
The “Kisan Ka Samman” program involves identifying farmers who have consistently renewed their Kisan Credit Cards (KCCs) and demonstrated financial discipline. These farmers will be honored with a ‘Certificate of Appreciation’ at various branches, clusters, and zonal levels. Additionally, they will be offered additional loan products under the bank’s unique “Kisan Dost” scheme to help them upgrade their agricultural infrastructure.
General Manager Agriculture Ashutosh Sareen highlighted the program’s role in spreading awareness about the Prompt Repayment Incentive (PRI) under KCC, which entails an interest subvention of 3% to eligible farmers. “This program will encourage other farmers to avail of the benefits of the subvention provided by the government,” he noted.
DGM Rakesh Magotra provided a detailed presentation on the concept, objectives, and impact of the program. He elaborated on how the Bank will target eligible accounts with offers of sanction letters for agriculture term loans to upgrade agricultural infrastructure under the “Kisan Dost Scheme” and other Agri Term Loan schemes like TL KCC.
During the “Kisan Ka Samman” program, Bank branches will also focus on enhancing the limits of KCC accounts and issuing Digital KCC cards to the farmers.
The launch of this program marks a significant step in recognizing and supporting the agricultural community in Jammu & Kashmir, reinforcing J&K Bank’s commitment to the region’s economic and agricultural development.