Leh, July 08: In a momentous achievement highlighting its commitment to showcasing the region as a premier travel destination, the Department of Tourism UT Ladakh was honoured with the prestigious “Award for Best Niche Tourism” at the International B2B Travel-Tourism Expo & Conclave (ITCTA) 2024.
The ceremony, held on July 5th in New Delhi, was attended by a distinguished audience of industry leaders and tourism professionals from around the world.
Sonam Chosdon, Resident Commissioner of Ladakh, represented the Department of Tourism UT Ladakh and accepted the esteemed award. This accolade serves as a testament to Ladakh’s exceptional appeal as a travel destination, showcasing its unique cultural heritage, stunning landscapes, and warm hospitality.
The ITCTA 2024 provided a platform for tourism industry stakeholders to exchange insights, explore new partnerships, and celebrate excellence in tourism promotion. During the event, the award recognized Ladakh for its successful efforts in promoting niche tourism experiences that highlight the region’s vibrant cultural heritage and breath-taking natural beauty.
In her acceptance speech, Sonam Chosdon expressed her heartfelt gratitude for the recognition, acknowledging the collective efforts of the Department of Tourism in positioning Ladakh as a distinctive and attractive destination for global travellers. She emphasized the Department’s ongoing commitment to sustainable tourism practices, which aim to enhance tourist experiences while preserving the region’s ecological balance and cultural integrity.
“Receiving the ‘Best Niche Tourism’ award at ITCTA 2024 is a proud moment for us,” said Chosdon.
“This award is a reflection of Ladakh’s unique charm and the dedicated work of our team to present the region as a top travel destination. We are committed to continuing our efforts to improve infrastructure, engage with local communities, and promote sustainable tourism that benefits both visitors and residents.”
The recognition of Ladakh as the “Best Niche Tourism” destination at ITCTA 2024 underscores the region’s growing popularity among international travellers seeking unique and enriching experiences. This award not only celebrates the achievements of the Department of Tourism but also marks a significant milestone in Ladakh’s journey to becoming a premier destination on the global tourism map.
The ITCTA 2024 Expo & Conclave brought together tourism professionals from across the globe, providing a vibrant platform for sharing knowledge, building networks, and exploring innovative approaches to travel and tourism. The success of Ladakh at this prestigious event highlights the region’s potential to offer unparalleled travel experiences and sets the stage for future growth in the tourism sector.
