Kargil, July 04: TCI Max Cement has proudly announced the appointment of Shahnaz Parveen, a distinguished international Taekwondo player, as the brand ambassador for its operations in Ladakh. The announcement was made during a special meeting held at TFC Kargil.
The event was attended by prominent figures including Altaf Ahmad Tramboo, Incharge of the Marketing Section at TCI Max; Anayat Ali, General Secretary of the Ladakh Taekwondo Association; and Murtaza Ali, Regional Manager for TCI Max in Ladakh.
Expressing his enthusiasm about the collaboration, Altaf Ahmad Tramboo stated, “TCI Max is proud to join hands with such a reputed player of Ladakh. Shahnaz Parveen has been a symbol of resilience and dedication throughout her career and has emerged as a brand in the sports industry. This mirrors the values and story of TCI Max Cement. As we commence our operations in UT Ladakh, particularly in Kargil, this partnership marks a strengthened journey ahead.” Tramboo also highlighted that TCI Max has made its products readily available at competitive rates in the Kargil district.
Shahnaz Parveen expressed her gratitude for the collaboration, saying, “I thank TCI Max for becoming the first corporate sector entity to officially collaborate with a player. This initiative will motivate others to make similar decisions, helping athletes like me achieve our dreams of reaching the Olympics.”
Anayat Ali Shotopa, General Secretary of the Ladakh Taekwondo Association, also extended his appreciation, stating, “We are grateful to TCI Max, particularly Murtaza Ali and Altaf Ahmad Tramboo, for their forward-thinking initiative. This collaboration will significantly support Shahnaz as she heads to Korea for advanced training.”
TCI Max Cement, known for its high-quality products across the Kashmir region, has now expanded its operations up to Khaltsi in UT Ladakh. This partnership with Shahnaz Parveen marks a significant milestone in its journey, reflecting the company’s commitment to excellence and community support.
