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Gujarat: Parties extensively use social media to connect with voters, run poll campaigns

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Ahmedabad, Nov 18 (PTI) Teams of thousands of workers and volunteers are keeping social media pages of different political parties abuzz like a well-oiled machine to run campaigns and garner support of target voters for the next month’s Assembly elections in Gujarat.

If the ruling Bharatiya Janata Party (BJP) relies on its established network of followers on Facebook, YouTube, Twitter and Instagram, the opposition Congress and the Aam Aadmi Party (AAP) are using popular messaging platform WhatsApp extensively to reach out to voters at the grassroots level.

BJP’s social media campaigns are focused on highlighting the achievements of the party-led government in Gujarat during the last two decades. Prime Minister Narendra Modi served as Gujarat CM from 2001 to 2014.

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